*The I Am interviews are going to be a recurring theme on this site. Trying to do my part in restoring journalism that goes into depth with the subject. I’ll be interviewing people from all walks of life, not just people in the entertainment business. After all we all are somebody.
Today we start off with FMos & Young M Clayton. Learn about FMos’ music industry journey and Young M Clayton’s plans for the future.


I Am FMos & I Am Young M Clayton
Just to start off, you have a “bring New York back” theme to your music. What exactly does that mean and what will it take to bring it back?
FMos- You know it’s interesting in the past 3 years working on this music and really trying to figure out what would make my music unique to the listeners. Just listening to the quality of New York music around that time, it really just seemed like it was lacking originality. We started seeing that the southern records were doing really well, copying those joints, saw some of the West Coast artists that were hot, started doing joints with them. At the time The Game was doing a lot of songs with East Coast artists. I thought that was cool but I thought that New York identity just wasn’t being maintained. When I decided to make this whole “Bring New York Back” theme that’s really what it was about. You know, they can take it or leave it but I feel there’s a quality there that people are looking for. And you know a lot of people are like “you bugging man, you’re putting yourself in a box” but I don’t think so. I think that it allows me to be who I am, try new things creatively but still have my vibe.
Your sound is kind of vintage or throwback. You have that classic New York type of flow. Is it a challenge to stay true to the roots of hip-hop while remaining relevant to the new age fans?
FMos- Yeah it’s definitely a challenge. It’s a challenge to connect with fans because with any artist that does anything, whether you paint or do music, from the gate you kind of already know what kind of fans you’ll connect with. But as an artist you want to connect with everybody so that’s the challenge and that’s the dope part about my creativity in being an artist. How can I take what I do beyond my expectations and take it where I can connect with people I thought would never be able to connect with me? I got this one record called Mr.Ego Mr.All That and it talks about my trials and tribulations in the industry when it comes to women. You would think well who would that connect to? But that connects with everybody. The reason why is because people want insight on what it’s like to be an artist in hip-hop; not just the cars, the bling and all that but the real stuff. I perform it all over the world and people come up to me like “I love that song”. Connecting with new fans is about taking what you do best to the next level and not being afraid to try different things.
Ok, to switch gears just a little bit, similar to a lot of rappers, you started off as a basketball player. Is there a part of you that wishes you stayed in that lane?
FMos- Right that’s a dope question. Nah, I actually don’t miss playing basketball at all. Main reason why is that I played hard body for many years and I got a point where I realized within myself that I couldn’t go to the NBA. It’s interesting that around the same time I felt like I reached the ceiling with basketball was when I really started rapping out on the block and writing rhymes, and spitting with my peoples on the staircase, and they really were really gravitating towards it. And I got to see that out of 50 dudes that’s doing this, I’m better than all of these dudes! I started to realize that I standout way more at this than I ever would with basketball. And I got friends that’s in the NBA, like my boy Ron Artest, I knew I wasn’t as good as him. I just went to college and I focus on my music and here we are.
Got it. Now tell us about the relationship and subsequent signing to Alicia Keys and Krucial Keys.
FMos- You know like I said when I started focusing on doing this music professionally a lot of it started with street battles. Out in the street battling for money, battling for respect, I spit three rhymes and you spit three rhymes and the crowd decides the winner; you either get embarrassed or you get glorified. And basically a barber who I used to go to came up to me one day and said “look my brother is a producer and wants to meet you. Him and his partner got this music label.” So I said cool. So they came out from Queens and eventually that relationship winded up being Terry “Krucial” Brothers and Alicia Keys and collectively they formed Krucial Keys. That was right before Alicia’s first project came out and it was basically like listen “we’re trying to form a team of people, we like your music and like your vibe”. So basically we just took it from there. Started with a handshake and then I just was going out on tour with her and I winded up signing a production and management deal with them. I got to see a lot but at that time it really wasn’t the right time for me to come out. I don’t know if people can remember back to that time when Alicia first came out, she was such an uber star, Rolling Stone magazine, five Grammys that first year, and it just wasn’t my time. And I was just feeling like I was missing my opportunity. And I think looking back now in hindsight I really should have had more patience, but at that time it was the right thing to do to move forward. I took the stuff I learned from them and moved forward and started my own music company.
Alright cool, so tell us about your music company?
FMos- It’s Street Heat Incorporated. It’s simple. Some really good friends of mine that I knew that were into music and had a specific set of skills trying to do something collectively but didn’t know how to, like “look man we need to all come together”. One of my guys DJ’s, Starks, Young M Clayton and my boy Ash’Cash, like we need to put together a company where we can showcase our music as well as other artists music. Our business model is basically based around mixtapes and events, you know in Atlanta, Savannah and of course the tri-state area. Just trying to expand opportunites to cats that I came up with that I saw that was real serious with the music. And we had the ‘best of’ albums and the first one being the “Hell Up In Harlem” and our goal was just to showcase artists in Harlem. There was no pay $5000 to get on the album or you gotta be cool with us, we just want the best music from Harlem. We got hundreds of submissions from new artists and the biggest artists. We just put them all together and showcased. So it’s cool, I think all that stuff that I learned from Alicia and Krucial it went right into what I do with Street Heat.
Ok let’s switch gears for a second to Young M Clayton. You specialize in marketing and promotion, what made you choose that as a career path?
Young M Clayton- Well I think for me how it really all started with was when I was at Lincoln University. You know I was a pretty popular dude in college. Just like Mos I played sports as well and when you play sports and you’re good at it, it puts you in certain social circles. I grew up in Queens around like Irv Gotti, the real Craig G, DJ Clue and Sha Money XL is a real good friend of mine. So being in that circle put me around a bunch of people that were in the music business. And one of my best assets is just being a cool person and being able to network. So just from being a cool individual the dude in charge of student affairs stepped to me and wanted me to host our Spring Bling concert. Originally I was kind of nervous a little bit but the gym was packed, like it was crazy. And right then and there I knew that I had to be in marketing or some type of form of advertising.
And it’s crazy because with Mos, not only do I work with him but he’s my little cousin. I remember days with him coming up to my room and I’d talk to him about hip-hop and the look on his face, he’d be crazy interested. So I went to school and I come back and I hear my cousin is like this big rap star that’s rocking with Alicia Keys and I’m like “word?”. Right around that time he had parted ways with Alicia and I was like look I want to bring my skill set in terms of being able to network and connect with people to go out there and let people know who you are. Ever since then it’s been history.
What’s the biggest challenge you face daily trying to bring exposure to your acts?
Young M Clayton- What really gets me upset, and me and Mos talk about this a lot, is the bullsh*t cosign. What I mean is that people are cosigning artists that aren’t really hot. It’s just like saying I work for this label and this dude is on my label so I’m gonna put a bunch of PR into him and make him hot. But then other people that really listen to the music, just because they have a relationship with the person at the label, they’ll cosign him. So now you have these artists coming out that don’t have hot music but they’re selling a bunch of records based on the strength of what other people are saying. So when a guy like Mos comes through it’s like “yeah your music is dope but who do you know?” It’s really getting these top level music executives, the blogs, and the PR people to listen to the music. Navigating through all the BS is like the biggest challenge. The music is always going to speak for itself. But it’s getting a lot better though. It’s about being persistent and waking up every morning and just having that drive.
I agree 100% and I also agree that it is getting better. How do you decide if a person is capable of successfully being marketed?
Young M Clayton- With me it’s all about that personal interaction and getting inside of their mind. What is it that they’re really trying to achieve? You get some people that are just attracted to the allure, another shameless plug, that’s one of Mos’ songs. It’s that allure of the music industry; “I wanna be in the music videos, I wanna have x amount of females stressing me”. That’s not really what it is. There’s going to be a lot of times when you’ll get doors shut in your face. So a major part for me is to really sit down and chop it up with the person that’s coming to us and based upon those answers compiled with the music is how we make that determination if we want to work with an artist or not.
Ok last question is for both of you. What do you have coming up and what do you want to say to people interested in what you guys have going on?
Young M Clayton- One of the things with Mos is concentrating on this real dope project. Just based on the feedback from certain people. The first single we have dropping is gonna be called “Fresh”. I’m totally pumped about this project because it’s the summertime, it’s hot, everybody wants to be fresh. You can go to any neighborhood in America and as soon as we get some consecutive days of good weather, everybody gets fresh. I think it’s a song that’s going to be real catchy. The production on it is dope, lyrically it’s fire. And we’re working on getting this single out and building a buzz for FMos then parlaying the success into the “Bringing New York Back” project.
Also I’m actually working on a major website that I’m about to drop within the next couple of weeks. It’s going to be like a one-stop-shop Street Heat Inc./Young M Clayton website. It’s about showcasing up and coming talent. I’m not just talking about music wise. We’re going to have poets showcasing their poetry, graphic artists showcasing their art; I’m really working on developing Young M Clayton as a brand and not just saying PR/Marketing, I want it to be a brand.
Anything else you want to add FMos?
FMos- Just a couple things. It’s interesting, Young M Clayton touched on why the song commercially is viable because everybody wants to be fresh. To me why I feel it’s going to have national success is because “fresh” is more than the clothes you wear, it’s like a state of mind. You know like fresh ideas, having a fresh attitude. When I first wrote this record was during the whole Barack Obama campaign and his whole way of doing things was completely different from everybody else who is in the same category with him and doing the same thing. That’s how I feel about the record. It’s completely different; the sound, lyrically, the flow of it is different. We shot an extraordinary video for it and again it doesn’t look like what traditional videos look like. And with this whole “Bringing New York Back” concept is a new project called “RIP New York” and the reason is that we’re trying to let people know that it’s at the point where if New York doesn’t regain it’s originality and the swagger that people expect from it then we might as well just kill it and start over. That’s why “Fresh” comes in. If New York is dead and the whole idea people felt about New York is dead then let’s just come back out with something new and let’s not follow nobody else. Just stay tuned. I’m going to be doing a lot of collaborations with some corporate sponsors in the summertime and doing some stuff with some folks of mine over at Roc 4 Life, so everybody just stay tuned.
Fmos’ Website and Young M Clayton’s Blog
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