Monthly Archives: May 2009

Slow Dancing In A Burning Room

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Back 2 Life? Back 2 Reality?

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I think it was around this time four years ago when I got hip to what a social network was. I was stepping out of the neighborhood and was told that in the real world all the cool people had a Facebook. So I signed up. Went through ups and downs with it but for the most part it was a cool way to find people, look at Tmobile Sidekick pictures of girls after every party they go to, and post my whole life for the world to see.

Over time, I abused the site. Went through my ignorant phase of posting up pics of my “money stacks” or every time I got a “fresh outfit”. Then I got a bit more mature and used it as a tool to spread positive messages and psycho-analyze different personalities. Now it’s a place where I breeze through from time to time to see what old college buddies are up to as well as post status updates on my whereabouts (for those who might care).

Fast forward a year or so I got hip to Myspace. It was cooler than Facebook. The G-Rated pictures offered by Facebook were traded in for semi-nude photo offerings from McDonalds worker/aspiring models, “gangstas” took pics with their guns while uploading from the trap, I mean just an all out cesspool of corruption that I loved. You couldn’t get me off the site. Then I discovered celebs on there and stalked a few to no avail. Then I became a celebrity to a certain extent and began to get stalked. I quickly retreated and over the years my logins were few and far between. Prior to deleting both my Myspaces this past week I was averaging one quick login per month. The spam, the “check out my music”, the fact that I’m not 16 aNd downt Tiipe lyKE diz; it was time to move on.

Now Twitter. I’m sure you’ve heard of it. Oprah, Ashton Kutcher, and @IamDiddy are just a few of the celebs to “use” this new social networking tool. They hardly socialize or network, they just use it to build on to their mountains of cash and who can blame them? If Timmy from Idaho really thinks the leader of America, Ms.Winfrey has time to respond to his tweets then that’s poor Timmy’s fault. We can’t blame Oprah for capitalizing. Just one “Hey guys, watch the show today” makes us all smile and believe she cares again.

As for us folk in lesser tax brackets, Twitter serves as a great way to receive/share news in real time. My non-Twitter friends are just now finding out about the Rihanna and Cassie pics. Unlike the other sites, I can actually say I’ve met  new cool people through Twitter. It was structured perfectly. Just one picture, one tiny bio and your dialog. That’s all people have to make an impression. It’s the closest you can get to really getting to know what a person is like through a screen. The way Twitter has worked for me is I have convos with people I follow and through those convos more people find me. Maybe they see me and @_____ talking about the Lakers and they say “oh this Phella guy likes the Lakers, let me follow him”. That’s also how I discovered new people to follow.

Like all good things though, it can’t last forever. Twitter decided yesterday to only allow you to see convos between people you already follow. Instantly my timeline became silent. Most of the people I follow don’t know each other and thanks to this new rule they probably never will. My follower count won’t grow, I won’t know who to follow and it just becomes Facebook part 2. Something that once was great is now average at best. My only reason for not pressing delete is the fact that in 5 mins when I finish this post I can post it on Twitter and 234 people will be able to see it and read instantly. It’s the only site to my knowledge that offers that.

I’ve had a theory for a while now that the Internet and social networking sites are the downfall of this generation. I feel people do things just so they can throw it in their picture section or boast about it in their status updates. The socially awkward and insecure amongst us feel lame to “post via web” all the time so they use their phones to give the impression they’re are living the life but still found time to ask 200 strangers “how’s it going?”. Some stalk celebs. Others create a celebrity image and lure gullible people into stalking them. The addicts over post and take a life or death approach to these sites. At times it just feels unhealthy but still we come back for more.

My question is what does everyone out there feel? Is social networking the devil? Does it really help business or is it just a way to feel popular? Is it necessary to survive in today’s world? What’s your favorite social networking memory and your worst one? Let’s discuss.

Phellito’s Way:Since We Last Spoke

For the unfamiliar, Phellito Brigante is my ‘tell it like it is, don’t care what you think’ side. Based on Carlito Brigante from the film Carlito’s Way. Of all movie characters I’ve seen, I think I relate to that one the most so that’s where the nickname came from. How it relates to this blog is that Phellito is real honest, so whenever you see that in the title, BE AFRAID.

That was all sidebar. Main purpose of this post is to share some of what I’ve been up to recently.

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Fade Away. Been playing a lot of basketball. Getting in shape just in case I decide to play in a summer league, that’s doubtful though. My game is a fraction of what it used to be. I’m working on it though. On the bright side I’m very close to being able to dunk. Believe me it will be on film if/when I finally do.

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Bad News. On a sad note, my on again/off again relationship with Keyshia Cole is over. I realized that it was one-sided. I sit here and appeal to her and what does she do? Goes off and gets with some bench warming Cleveland Cavalier player. Can’t wait for Kobe to light him up for 60 points in the finals.

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Scaring Me. Speaking of Kobe and the Lakers, they’ve been killing me. Their current arrogance is causing them to take nights off and that’s how you get caught off guard. We need that chip on our shoulder again.

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Never Take Your Eye Off The Prize. Speaking of chip on shoulders, I’ve got mine back till further notice. It never really left, but I’d be lying if I said I didn’t start feeling like a front runner for a while there. You work hard, it kind of pays off, people who you grew up admiring start to recognize you, so naturally you can relax a bit right? WRONG! Not saying I got lazy but I did have this false sense of accomplishment for a while and thought things were on autopilot. In life, there is no autopilot.

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Reunited And It Feels So Good. One thing I did do recently is rekindle a few relationships. Whenever I get into my zones and start working towards a certain goal, I always alienate friends. People can’t reach me or I don’t check in with them and they catch offense. With most people, I really don’t care to explain to them why I dissapear from time to time but believe it or not I do have a heart. I used this hiatus to mend a few relationships with a few people.

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Family. Been spending a lot of family time recently too. Not just with my immediate family but also with cousins, close friends that are like family etc… It’s been real cool. Even dressed up in full African attire for the first time in my life (as pictured above). I look like I can hold down a village right?

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Da Fam Inc. Between now and July I’ll be looking to assemble an All-Star team of sorts complete with artists, athletes, PR people, DJ’s, producers, engineers, and much more. Everyone has a “company”, everyone has a “movement”, everyone has “team”, no one has a family though. A business that runs like a family can’t fail. If we’re all we have, utilize each others strenghts and leave no one behind, failure won’t be an option. More details to come.

Music. I don’t think I’ll ever be a full-time artist. As much as I would love to, it makes zero sense given the current state of the genre that I’m skilled in. I’m learning each day how to make music but by nature I’m just a lyricist. Raw lyricists have never really been appreciated and now they are borderline extinct. This new definition of “lyrical” would have drawn laughters back in 1999-2003, the era when I fell in love with rap. 

Other than that I’ve attended a few shows. Saw Colin Munroe, Wale and J.Cole in Norfolk, Va. That was cool because of course Colin is the homie and J.Cole is someone I knew of almost a year before he got signed.

Blackberry Notepad Quotes

dsc03006I always randomly jot down lines from songs, movies, and books as I go through my day. Here’s a few that I feel like sharing.

“My life could be so much easier, and the people around me much more at ease, if I just accepted things as they were as opposed to always trying to change them. But then what good would I be? What good will they be?”-Phella

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”-Maya Angelou

“When a great team loses through complacency, it will constantly search for new and more intricate explanations to explain away defeat”-Pat Riley

“You’re all welcome, as long as you felt him, I was gonna get mine if you know where the hell I’m from”-Jay-Z

“From now on I want you to put an equal amount of blueberries in each muffin”-Sam Rothstein

“You got an all out prize fight. You wait till the fight’s over and whoever’s left standing, that’s how you know who won”-Forgot where I got this from

“The worst thing about giving 100% to everything is the feeling you get when it doesn’t quite work the way you intended. However, I’m almost certain it feels worse to live a life where you only give 30%”-Phella

 

“For what it’s worth, it’s never too late….to be whoever you want to be. There’s no time limit… start whenever you want… you can change or stay the same. There are no rules to this thing. We can make the best or the worst of it. I hope you make the best of it. I hope you see things that stop you. I hope you feel things that you never felt before. I hope you meet people with a different point of view. I hope you live a life that you’re proud of and if you find that you’re not, I hope you have the strength to start all over again.”-Benjamin Button (Might be my favorite one ever)

Same Player, Different Team

“I paid more in taxes this year (1996) than I earned in 17 years working for Donald Dell,” Falk said with some lingering bitterness. “I’m all for loyalty, but that has to be a two-way street.”- David Falk (One of the people I study. He made this statement after resigning from ProServ, the company that gave him his first shot).

Most of you who keep up with me and my moves know how I arrived at The Famous Firm. In 2007, fresh off of putting my academics on hold, I was a struggling 19 year old artist in DC trying to develop myself and my company (Da Fam Music) almost singlehandedly. I made plenty of errors that most of today’s up and coming artists make. By the end of 2007 all my money was gone and I had very little success to show for it. In all my stupidity one smart thing I did do was prepare myself; both physically and mentally for the grueling demands of the music business. In essence, I was ready for opportunity if ever it were to present itself.

February 2008. I’m under extreme pressure to either go back to school or go get a 9 to 5 job and my life is at an all time low. One cold morning I attend an Obama speech at University of Maryland and his words motivated me so much that I quit feeling sorry for myself and got back to my business. Within a week I landed a meeting with Sickamore, who resigned from Atlantic Records the same day I attended that speech. He was starting a new company based on morals, ethics, hard work, good music and all the things that I believed in. I HAD TO BE A PART OF IT.

My meeting in New York went great and I sold him my whole story and my vision for the future and he did the same with me. We shook hands, agreed to terms and the rest is Famous history. If you know me you know how passionate I am about everything I do. Giving 70% doesn’t exist in my world. If you’re not giving something your all then it’s not worth doing. So with that mentality I immersed myself completely into the company. I woke up early and slept late. I came up with ideas, spoke up even when unasked, spent my own money on company affairs and the whole nine.

This go getter attitude made myself and Sickamore’s relationship a great one. He trusted my judgement and allowed me to take risks. I was doing my best to brand the company and generate revenue while simultaneously using it to brand myself. He often referred to me as “the Kobe Bryant” of the team. That’s a title I took with pride because that means I was committed to hard work and winning. We had daily phone calls at 10:30AM. In 15 months I probably missed no more than 4 of those calls; I often even stepped in and led the calls in his absence.

Sickamore made frequent trips to DC and my career as a talent rep began to take flight. We had a great balance of friendship and work relationship. He bestowed upon me plenty of knowledge, directly and indirectly. Within months I was closing deals; my first two clients (Articulate and Young Swagg) experienced a lot of success. My role within the company continued to grow rapidly and it appeared to onlookers like the Firm was the place to be. Internally however, there was plenty of frustration brewing from several angles, mostly due to finances and inefficiency on the companies part.

For so much of my youth I bit my tongue; with friends, family, and everyone else around me. It’s a horrible way to live. So these days I pride myself on being transparent and honest with people. The finances at the company, along with the lack of efficiency due to very little accountability started to breed a lot of anger towards us. That’s nothing new for a young company in the music business but steps need to be taken to fix those issues. When the leader of the ship refuses to acknowledge that there’s an iceberg straight ahead then eventually we’re all going to crash. Maybe he has a life jacket, I don’t. If my leaving the company is what it takes to start steering the ship back in the right direction, then so be it.

The Firm has never been my primary, nor secondary source of income. However, if I’m owed money, no matter how small, I’d like to be paid. If I’m not being paid, I’d at least like an explanation. Ignoring my inquiries shows complete disregard for all I’ve done for the company. Add that to the fact that we’re no longer fit to make people famous, and it becomes very difficult to justify putting my all into something. Not only is it unfair to myself but it’s also unfair to the hundreds of kids that approach me seeking help with their careers and I’m unable to help in anyway, shape or form. Not to mention current clients who have been put on hold for several months due to the company being restructured.

I have the utmost respect for Sickamore’s ambition and his ability to change direction at the drop of a dime. That mentality is great for an individual, but absolutely deadly for a team or company. A coach needs to be stable and absolutely MUST communicate. There has always been whispers about things not being right, but when a person gives you your first opportunity, you tend not to believe any negative said about them. To some that may seem naive but that’s just how I live. You don’t talk bad about people I consider family. But when that same family doesn’t tell me what’s really going on, it becomes harder and harder to defend. After a while that starts to reflect on me as a person and as a businessman. When people don’t know what’s going on, it leads to speculation and that’s never good. Not when money is involved. In this current state of the economy, the last thing I want to be accused of is tampering with anyones money or career. I will never tolerate anyone doing that to me and never will I do it to someone else.

These circumstances have led to me deciding to move on to another chapter of my life. Mainly to continue the development of Da Fam. I want to give talented people an opportunity to showcase themselves to the world on a high level. I’ll also continue to record and release my own material from time to time. The freedom and satisfaction I get from creating music is one that the business world can never replace. Whatever I do, I must have ownership or be an equal partner. You can say “we” all you want, at the end of the day unless your name is on paper as a partner/owner, you’re just working for someone else’s benefit. In my one year at the Famous Firm, I’ve been able to observe the successes and failures of many. I’ve seen who and what to avoid. I plan on passing this knowledge on to others who can benefit from it as much as I have.

I’d like to thank every client and potential client (if I ignored your emails or messages it wasn’t because I didn’t want to help, it was because I simply couldn’t help given the circumstances). Thanks to every media person that covered us and anyone who supported The Famous Firm while I was there. Thanks to the whole Famous team (Alfred, Aaron, Mike, Jay, Sterling, Christina, Nina, Sade, Omar, Traycee, Sean, Bash, Jamz, Markus, Hovain, Diarm, Nisarg, Ashley, Tamakia, Pesos and Josh). 8 of those names I just mentioned have also left the company due to financial discrepancies and a flailing system. For those still onboard, I consider a lot of you to be my friends and I wish nothing but the best on everyone.

Sickamore is the first real industry person to ever give me an opportunity in the business and for that I will always be thankful. Prior to meeting me he had never been to the DMV area. He came down here at a time when it was still unpopular for industry execs to even do business with DMV artists and that should be commended. I hope none of my words are misinterpreted as me labeling him to be a bad person. Despite the way things ended, I don’t have any hard feelings or regrets. I just believe he’s a young businessman still transitioning from being a manager of himself to a manager of several individuals. The latter takes a different kind of commitment and I believe he’s smart and hard working enough that once he figures it out, sky’s the limit for himself and his company.

*Sidebar: This is the last I’m going to speak on the subject. I considered not speaking on it at all but I felt I owed an explanation to all the people who have shown interest in me and my Famous Firm activity over the past year.

The Phella Freestyles Over The Years

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1.4 Da Fam (Grammy Family Freestyle)
From way back in the day. This was actually just a test to see if the Pro Tools we got was working. Ended up turning into the company name.

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2.Long Summer Freestyle
Messing around on a crazy track cooked up by the homeboy J.Rob
Click To Listen
3.Famous Music (Maybach Music Freestyle)
No story here. Liked the beat, rapped on it.
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4.Swagger Like Us Freestyle (DJ Laser)
Another crazy instrumental I couldn’t pass up on. Shout out to DJ Laser.

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5.Ain’t I Freestyle
Took it Down South one time over this crazy Yung LA and Young Dro track.

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Phella @ J.Rob’s Studio Previewing EP

Da Fam Cam Episode #2-Sound Vs Feel

Da Fam Cam Episode #1-Top 5 Rappers

Phella Interviews B.o.B.

dsc02752March 2009
Interviewer:Phella

Subject:B.o.b

Affiiliated with T.I.’s Grand Hustle, B.O.B has received worldwide praise for his skilled production, infectious hooks, and thought provoking lyrics. I had a chance to chat with him briefly last month about something he’s not so Famous for; Fashion.

“….Because if you’re not it would just look funny. “-B.O.B

Phella:First off all you seem to have a very unique fashion sense, everything from the hats to the clothes. When did you first get into fashion?

B.o.b:Well really I haven’t always been able to express myself as much as I would like fashion-wise. But really I’ve always been fashionable to my best ability, even back in the day when I really didn’t have the resources and the means that I do now. But you know it’s not really fashion in a superficial way but more so fashion in a self-expression and artistic way. You know I’m an artist so my expression just bleeds from the inside out.

Phella:Yeah so it’s not just limited to music, it manifests in what you wear as well.

B.o.b:Yeah, exactly.

Phella:You talked about coming up as a young dude you probably weren’t able to afford the best of things but I’m pretty sure growing up you saw people and things that influenced you. Did you have any people or particular brands that influenced your dressing as a youngster?

B.o.b: No, really when it comes to fashion it’s more of a cultural thing. There’s really no specific individual. More so what I picked up from the culture and how people dressed in the south. You know they would wear Air Force Ones then I would want Air Force Ones. But now I’m at the point where I’m just content with whatever I get and I can be expressive with it.
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